Building businesses is a long process. It starts with an idea, an issue, a problem, a need of the society. This idea then undergoes critical analysis from different perspective, what is its Target Audience Market (TAM), will the Brand or the Product be a Market Fit, what will be the Gross and Net Margins, who’re the competitors, what sort of capital requirement will it require, what sort of team members it should’ve and so on. Once the idea goes through its development stage then building the Brand in its first phase starts, where the initial infrastructure is built, the prototype is created, the RND is done and so on. Here team building also comes into play and just a bad choice here could affect the entire ecosystem which One is eyeing to create. 

Building businesses is a multi-faceted thing and thats why many of the businesses die in their infancy stage itself. What do you think should be the differentiating factor between the two, the ones which does business and grow big and the ones which are thrown out? It’s the flexibility. Humanity has been conditioned in a certain manner where some become Scientific Fools, binding themselves in some rigid structures, blocking their own growth while only a very few are able to think outside of the boundaries set by the society and they don’t mind experimenting and taking risk. 

JP Morgan is claimed to have said once that Millionaires don’t use Astrology, Billionaires do, what do you think he was trying to imply here? The same thing i.e. flexibility? Those who become Billionaires doesn’t become so with the narrow minded approach for instance Astrology is a PseudoScience and hence discard it completely rather than to try and understand its placement and functioning style. 

Human Beings can keep on denying that there’s no Central System of The Universe, There’s no Central Force at work (we don’t want to use the word God here) The Universe literally doesn’t care rather it keeps on planning what to work for, what business idea should get executed and what shouldn’t depending upon the nature of the Age. Beings like Steve Jobs doesn’t became Steve Jobs while following this herd mentality. He once stated that the visit to one of the ashrams in India changed his life forever to the extent that he suggested the same to many other entrepreneurs like Mark Zuckerburg who also ended up visiting the same place decades after. If he had gone in to build his empire with an egoist closed ended ‘scientific’ approach then we wouldn’t know Steve Jobs at all and wouldn’t be discussing his example here.

The idea here is not to make anyone spiritual or religious or believe in Astrology or something else and merely the belief in it will create wonders. The idea here rather is that if you want to build an influential Brand then you should be ready to utilise all the possible tools at hand like Astrology, Power of The Nature while being receptive to better understand your Brand’s placement from a larger point of perspective. We agree that the understanding level of these Kosmic Disciplines like Astrology fell to an all time low on the collective level (due to the rising ignorance) but still if One is sincere enough than Nature makes sure to provide necessary resources.

But what can astrology really offer to building brands and businesses? Does it really has something to offer or it’s merely a wastage of time? The short answer to the first question is that it equips one at the very least to make better informed decisions. The long answer can be written in the form a book and still we may not be able to cover all its applications. But here let’s try to take the middle route and try to explain its application in brief.

First and foremost every individual has an Energetic Stamp in the form of its Natal Chart which is nothing but like a photograph of the sky at the time of one’s birth. Like different objects influences each other here on Earth as has also been established by The Scientific Community, these Grahas (loosely planets) and other sky bodies influence us and generates a particular type of energy depending upon countless permutations and combinations which influences the native and its core construct from where very key information like one’s natural interests, quality of one’s intellect, one’s basic characteristics, etc. can be easily mapped out. This information can be used in several different manner depending upon person to person, for instance certain permutations and combinations inclines one towards building businesses (who cannot work for other  kinds of people) and certain towards a corporate job. Further it can also be used to understand the nature of business or job which would be more beneficial and interesting for the native and which will not be. 

Apart from the Core Construct, if we study one’s natal chart in relation to the ever moving Grahas, their changing relation with each other, we can also understand the trajectory of its life, nature of events, etc. These things help immensely based upon our extensive research and if one is able to gauge one’s own personality from the eyes of the stars or someone else does it for him/her than building a long term successful strategy becomes comparatively easier and interesting.

The same could be done with all the Founding/Initial/Working Team of the Brand so as to create a complimentary team that mixes well with each other, whose goals are intertwined with each other rather than going in opposite. Team selection is very crucial and more than often one of the other differentiating factor between Brands that become successful and that doesn’t is the construct of their team. Astrology in The Next Age would be used more actively for recruitment purposes as well as Humanity slowly starts understanding its own Kosmic placement and the placement of Astrology in This Universal FrameWork. With the use of Astrology, this process of recruitment,  of building teams, finding the right beings for specific jobs will be made multiple times efficient. And this way the overall productivity of human society will be increased multifold. 

But this will still take some time as we need to prepare more and more Natural Astrologers and invest more and more in its research rather than Artificial Ones. What do we mean by Natural Astrologers and Artificial Astrologers is to just imply this – Natural Astrologers are astrologers who understood astrology as part of their spiritual upliftment journey and Artificial Ones have merely read some books and memorised some formulations.

Then an another important application of Astrology is Muhurta which is nothing but an outcome of understanding of Time, its auspiciousness for certain activities, etc. For instance, businesses are built with an intention that it lasts over generations and if One is starting it when there is more Moving Energy than the chances of business going through ups and downs gets increased. Whereas if One starts a business when there is dominance of Fixed Energy than the business will find its stability and its chances of lasting long increases. This is not related with any blind faith in these concepts. This understanding automatically arrives when One starts to understand Time and its operational mechanism as a Being ascends sincerely. Time in Astrology consists of different parameters which creates different permutations and combinations. Some of them are good for some activities and some of them are good for some other and a businessman especially should learn how to utilise it to the maximum of its Brand Success.

Then for Branding, Astrology can be extensively utilized ranging from the Name of The Brand, Design of The Logo, Color and Design Language of the Brand, Marketing Strategy to Distribution Channels etc. can be carefully selected so as to bring in maximum returns. 

When it comes to building of the infrastructure like office space, factory units, showrooms, etc. then utilization of Astrology and Vastu (which is nothing but an understanding of Cosmic Directions) into Architecture and Spatial Development and Design should be kept into consideration by any businessman intending to build its Brand. You’ll find Brands where Architecture and Spatial Planning played a very important role in building the culture within the team to build an impactful Brand.

Application of Astrology are very wide but the reason why Billionaires are generally on the end side of using Astrology while Millionaires aren’t is also related with showing respect to the Flow, to the Natural Rhythm, sometimes weather the astrologer knew something or nothing doesn’t matter, its more related with One being grounded and humble to accept that there are things out there beyond our perceptions that is managing This Play called Life. To be very straight forward, if you’re a real business minded being than you should’ve already understood this that to run a small institution we need planning, team and some organisation, then how come This Existence, so beautiful and well organised be running without a Plan, without a Team? This Clarity, This Humility, This Groundedness and This Dedication of the one who’ve understood this basic principle of Life and Existence like Steve Jobs did becomes another important differentiator between those who are able to make their Brand grow and really impactful at the first place and those who aren’t. We will continue to write more about application of astrology in building Businesses from several different perspective while going in detail and hence stay tuned.

We wish you nothing but Clarity for it’s the most valuable asset for building influential businesses and you can use Kosmic Tools like Astrology to attain it, to have a better understanding about yourself, about your team, about your branding, about future trajectory like nearly all The Real Leaders does. Trust Yourself but also Trust Universe. Be SelfLess and Be Courageous. Embrace Sincerity and Patience. And we’re very sure that you would build something that would change the face of this Earth.